Spain has become a standard-bearer of sustainable fashion thanks to a new generation of designers that puts value on the return to local production.
With an important past, the Spanish textile sector was affected decades ago by the relocation of the factories to Asian countries with the sole objective of lowering the prices of production by the big fashion brands.
Currently, a new wave of Spanish fashion entrepreneurs have focused on a trend called “slow fashion” compared to that “fast fashion” established strongly in our consumer society.
Objective: reduce pollution
These designers, sensitized by a situation established over time that has made the textile industry the second most polluting on the planet, has chosen to break the system and maintain the link with the sewing workshop.
Their search for proximity to the origin of the materials, and to the entire manufacturing process, avoids unnecessary displacements (with the consequent reduction of CO2); putting in value a meticulous and handmade sewing with local workshops.
The use of fabrics such as organic cotton, wool and other materials of ecological origin such as [cork] (3), replace others with chemical components that pollute the environment.
With a policy of zero waste, these designers create small collections, very exclusive, that little by little, but with a firm step, are turning the Spanish textile sector into a leader in sustainable fashion.
Sustainable fashion as a return to the origin in the textile sector
This new approach makes the buyer value the authentic and assume the highest price of the product.
Now the buyer not only looks at the outer appearance of the garment or accessory, but wants to know more. Know your history Where it comes from and how it has been made.
The desire to achieve a respectful treatment of all the links in the production chain is the goal of these designers: from the choice of materials, to the way of carrying out the advertising to get these products to the final consumer, relying on new technologies, social networks and other means of digital communication.
Promoting the circular economy in Spain
Spanish projects such as Slow Fashion Next have been running for years as a directory of sustainable fashion producers. As an emerging community, these designers – convinced that a better future is possible – assume that the fashion industry is responsible for this change that must be forged from within.
Madrid’s The Circular Project Shop acts as a common sales platform for brands that have already made the transition to sustainable fashion production, made with fabrics produced in Spain.
For its part, established brands such as Latitude, based in Galicia, are pioneers in Europe with respect to the change of mentality required by the fashion industry. Its eminently local production gives a turn to the general trend of the big brands in favor of sustainability.